Privacy Policy

This Privacy Policy outlines how personal information is collected, used, and shared when you visit or make a purchase from Carat By SFH (the “Site”), an exclusive jewelry brand affiliated with Swarovski Elements.

Personal Information We Collect

When you visit our Site, we automatically collect certain details about your device, such as your web browser, IP address, time zone, and cookies installed on your device. As you browse the Site, we collect information about the web pages or products you view, the websites or search terms that directed you to our Site, and how you interact with the Site. This data is referred to as “Device Information.”

We gather Device Information using the following technologies:

  • Cookies: Data files placed on your device that may include an anonymous unique identifier. For more information about cookies and how to manage or disable them, visit allaboutcookies.org.

  • Log files: Track actions on the Site and collect data including IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels: Electronic files used to record data about how you navigate the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect information such as your name, billing and shipping addresses, payment details (including credit card numbers), email address, and phone number. This is called “Order Information.”

When we mention “Personal Information” in this Privacy Policy, we refer to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect to process orders placed through the Site (including payment processing, shipping arrangements, and sending order confirmations and invoices). Additionally, we use this information to:

  • Communicate with you regarding your order;

  • Screen orders for potential fraud or risks; and

  • Provide you with promotional materials or updates about our products and services when aligned with your preferences.

We use Device Information to help screen for risks (such as fraud) and to improve and optimize our Site. This helps us analyze how our customers interact with our products and services and evaluate the success of our marketing campaigns.

Sharing Your Personal Information

We share your Personal Information with third-party services to help us utilize it as described above. For instance, we use Google Analytics to understand how customers use the Site. You can read more about Google’s privacy practices here, and you can opt out of Google Analytics here.

Additionally, we may share your Personal Information to comply with applicable laws, respond to lawful requests, or protect our legal rights.

Behavioral Advertising

We may use your Personal Information to provide you with targeted advertisements or marketing messages. You can learn more about how targeted advertising works on the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising using the following links:

You can also opt out of some targeted ads by visiting the Digital Advertising Alliance’s opt-out portal.

Do Not Track

Please note, we do not change our Site’s data collection and usage practices when we see a Do Not Track signal from your browser.

Data Retention

We maintain your Order Information for our records unless or until you request that we delete this information.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us via any of our social media handles or by using the Contact Us form addressed to the Compliance team.